Pay Adtention

June 26, 2012

thedailywhat:

From The Archives: From 1970s-era McDonald’s, unabashed pandering to blacks — no tipping!

[hypervocal]

(Source: thedailywhat)

12:15pm | URL: http://tmblr.co/ZMwsIyOAKTjw

(Notes: 1,191)

June 26, 2012

theclearlydope:

Hello Good Morning: Creep Town USA!

(via centaurismymentaur)

12:06pm | URL: http://tmblr.co/ZMwsIyOAICv1

(Notes: 1,026)

June 25, 2012

thedailywhat:

Beer Commercial of the Day: Beer production doesn’t get any more manly than this.

Spot by Publicis Mojo, for Australia’s Hahn Super Dry beer. The ad won a Gold Lion at Cannes on Saturday.

[buzzfeed]

(Source: thedailywhat)

3:52pm | URL: http://tmblr.co/ZMwsIyO6rXgH

(Notes: 475)

May 18, 2012

rand0mflora:

flavorpill:

Yes.

Now, that’s how you work with your bad Yelps!

(via implodesoncontact)

12:59pm | URL: http://tmblr.co/ZMwsIyLj21qr

(Notes: 11,312)

May 14, 2012

thedailywhat:

Marketing Campaign of the Day: Dad finally gets center stage — and the respect he deserves — in Volkswagen’s new 90-second spot for the “small but tough” Polo.

*Could cause misty eyes.

[hypervocal]

(Source: thedailywhat)

3:15pm | URL: http://tmblr.co/ZMwsIyLUcX9u

(Notes: 673)

May 4, 2012

thedailywhat:

Controversial Marketing Campaign of the Day: A new Olympic Games ad by Argentina captures Fernando Zylberberg, a star field-hockey player, training for London on the Falkland Islands. “To compete on English soil, we train on Argentine soil,” the spot says.

Problem is, the Falklands are a self-governing British territory over which the two countries have fought forever, and naturally, the Brits are ticked.

“The Olympics is about sport and not politics,” said a spokeswoman for Britain’s Foreign Office. “We are also dismayed at the insensitivity and disrespect demonstrated by the filmmakers in their use of a war memorial in the Falklands as a prop.”

[adweek]

(Source: thedailywhat)

4:01pm | URL: http://tmblr.co/ZMwsIyKtcI3y

(Notes: 69)

May 3, 2012

The FJP: Tumblr’s Advertising Strategy

futurejournalismproject:

Digiday’s Josh Sternberg gets to the bottom of Tumblr’s Ad strategy, one that attempts to deliver value to brands without pissing off Tumblr’s community:

For years, David Karp, Tumblr’s CEO, has professed his disdain for advertising. That’s now changing. But he’s now wagering that Tumblr…

4:01pm | URL: http://tmblr.co/ZMwsIyKpyv7H

(Notes: 52)

May 3, 2012

thedailywhat:

Marketing Campaign of the Day: Nothing like perfectly styled mug shots of kids looking boss to promote prescription eyewear. Don’t miss the full gallery — from Very French Gangsters — here.

[petapixel]

(Source: thedailywhat)

2:56pm | URL: http://tmblr.co/ZMwsIyKphdFB

(Notes: 1,157)

May 2, 2012

thedailywhat:

Badvertising of the Day: Ashton Kutcher’s new $1.5 million spot for Popchips is styled like a commercial for a dating service, in which Kutcher plays four single guys looking for love. But not only is the ad, which Kutcher helped develop, tortuously unfunny, his Raj character is in brownface.

In one of many direct tweets to Kutcher’s Twitter handle attacking the spot, Raj says: “An actual Indian named Raj does not find @aplusk in brown face to be funny.”

[adweek]

(Source: thedailywhat)

4:24pm | URL: http://tmblr.co/ZMwsIyKmEYuD

(Notes: 401)

April 23, 2012

thedailywhat:

Marketing Campaign of the Day: In a “public-private partnership between the travel industry and the U.S. government,” this $12.3 million “Land of Dreams” ad campaign by Discover America will hit the U.K., Japan, and Canada in the next few months, then expand to Brazil and South Korea. Just in case no one realizes that THIS is what America is really like.

[consumerist]

(Source: thedailywhat)

4:01pm | URL: http://tmblr.co/ZMwsIyKBz8q-

(Notes: 329)

Filed under: LOL Marketing Campaign

April 23, 2012