May 3, 2012
The FJP: Tumblr’s Advertising Strategy

futurejournalismproject:

Digiday’s Josh Sternberg gets to the bottom of Tumblr’s Ad strategy, one that attempts to deliver value to brands without pissing off Tumblr’s community:

For years, David Karp, Tumblr’s CEO, has professed his disdain for advertising. That’s now changing. But he’s now wagering that Tumblr…

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  10. This was featured in #Advertising
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    Cash rules.
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    Will Tumblr allow us...their “RADAR” branding? Also, it would be decent if
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